Broadband Service Planning:

Mott MacDonald Schema was commissioned by a UK telecoms operator to undertake a detailed analysis of the UK market for broadband services. The study involved:

• The collation of demographic data on the UK business population by post code and BT exchange area. This information was then mapped to develop a roll-out plan
• The development of demand scenarios for business broadband given a number of assumptions about wholesale and retail pricing, applications, user awareness etc.

xDSL Business Plan Support

Mott MacDonald Schema was commissioned to produce a subscriber forecast for xDSL services by a new venture seeking to raise funding to address the market. Mott MacDonald Schema was responsible for producing a model which projected the demand for this new type of local loop service, as well as the revenue accrued from the applications running over it. The model was used by the customer as the basis for its business plan. Mott MacDonald Schema produced an extensive report on the market and the results of the market model as well as a review of the revenue forecasts derived by the customer. This report was circulated to potential investors in the new venture, along with the detailed proposals of the client.

Broadband Entertainment Applications:

Mott MacDonald Schema was asked by the client to provide an analysis of the leading broadband markets in Europe and North America. The project included providing segmentation analysis of the market that enhanced understanding of potential for individual and bundled broadband service offerings. This included an examination of the demand for education services.

Mott MacDonald Schema identified the critical success factors for the thriving development of broadband entertainment services. In doing so it also provided an understanding of the key market dynamics in terms of regulation, technology and payment mechanisms. In addition, Mott MacDonald Schema reviewed the impact that the bearer service technology has on the delivery of broadband entertainment services.